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<title>Seth Gunderson</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/" />
<modified>2012-01-05T23:34:10Z</modified>
<tagline></tagline>
<id>tag:www.sethgunderson.com,2012://1</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2012, Seth</copyright>
<entry>
<title>There&apos;s no one named &quot;Lady Antebellum?&quot;</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2012/01/theres_no_one_n.html" />
<modified>2012-01-05T23:34:10Z</modified>
<issued>2012-01-05T23:32:33Z</issued>
<id>tag:www.sethgunderson.com,2012://1.811</id>
<created>2012-01-05T23:32:33Z</created>
<summary type="text/plain">Band names confuse me.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>WTF</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>The other day I was informed that there is no one named "Lady Antebellum" in the band Lady Antebellum. Which makes me think we need a little conformity when naming bands, please.</p>
<p><img alt="BandNames.jpg" src="http://www.sethgunderson.com/images/blogpost/BandNames.jpg" width="600" height="900" /></p>]]>

</content>
</entry>
<entry>
<title>2012: Resolut</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2012/01/2012_resolut.html" />
<modified>2012-01-01T15:29:57Z</modified>
<issued>2012-01-01T14:54:00Z</issued>
<id>tag:www.sethgunderson.com,2012://1.810</id>
<created>2012-01-01T14:54:00Z</created>
<summary type="text/plain">Get your resolutions on.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>All About Seth</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p><img class="blogpostborder" alt="2012" src="http://www.sethgunderson.com/images/blogpost/2012.jpg" width="250" height="156" />If you page back through my site, you might notice that 2010 was a total bust in term of posting. The first half of 2011 was a bust, too. I apologize.</p>
<p>In the past, I've done several posts on my New Year's Resolutions (<a href="http://www.sethgunderson.com/archives/2009/01/2009_2000_no_in.html">2009</a>, <a href="http://www.sethgunderson.com/archives/2008/01/auld_lang_syne.html">2008</a>, and <a href="http://www.sethgunderson.com/archives/2007/01/so_this_is_the.html">2007</a> &#8211; see, no 2010 or '11), and <a href="http://sethgunderson.com/mt/mt-search.cgi?search=resolution">sometimes I'd even write to check in on how I was doing on said resolutions</a>.</p>
<p>At work, we've recently been talking about 2012 planning and how we'd rather focus our energy on doing fewer things really well, instead of many things sort-of well. For my 2012 resolutions, I agree with that notion.</p>
<p>The problem? I have no clue what I would like to resolute this year.</p>
<p>Perhaps I'll start with learning the correct way to use the word "resolute," seeing that it's not a verb. Idiot.</p>
<p>I suppose there are a few things that I'd really like to do this year:</p>
<ul>
<li>Ride my bike, hike and run outside more often.</li>
<li>Cook more. And by cook, I mean try new things (perhaps brussel sprouts, even &#8211; maybe, let't not get too zealous now).</li>
<li>Write a lot more often (this is a biggie).</li>
<li>Once again, use all of my vacation days (it's a shame that I have to see this come up on my list).</li>
<li>Get a new car (it's time to say goodbye to the Jetta).</li>
<li>Stop rubbing/scratching my eyes (I think I have some cat hair in them or something).</li>
<li>Replace my stair treads.</li>
<li>Redesign the site.</li>
</ul>
<p>I think that's an achievable list. I probably won't check in to see how I'm doing mid-year, so you'll just have to glean from my updates if I'm doing alright.</p>
<p>If I were a company, my one resolution would be to NOT do things that would upset my customers. I'm looking at you Bank of America and Verizon. Do you really think that charging people to use their debit cards or paying bills online is going to be okay? What's that? You're losing millions of dollars? Hmmm. Maybe provide upgrades that people might want. Southwest seems to be doing just fine with that model.</p>
<p>If I were Roland Emmerich, I would resolve (again, with that non-verb!) make movies that weren't so stupid and reliant upon crazy effects.</p>
<p>If I were Fiat, I wouldn't run <a href="http://www.adweek.com/news/advertising-branding/ad-day-fiat-500-133852">ads about your new car that self-proclaims to define a generation</a>.</p>
<p>If I were Steven Moffat, I would produce, write, shoot, edit about 1,000 new episodes of Doctor Who for all of the fans to enjoy.</p>
<p>If I were an airplane pilot, I would point out ridiculous "points of interest" to the passengers while in-flight.</p>
<p>If I were in politics, I'd quit because I just remembered that I really dislike politics.</p>
<p>If I were someone that could grow a beard, I would.</p>
<p>If I were a betting man, I'd probably lose all of my money.</p>
<p>But I'm not any of those. I'm just Seth. I'll make due with my poor grammar skills and desires to cook and ride bikes more.</p>
<p>For me, 2011 was amazing. And I know that there's more where that came from.</p>
<p>I hope everyone has a fantastic 2012.</p>]]>

</content>
</entry>
<entry>
<title>Christmas is...</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/12/christmas_is.html" />
<modified>2011-12-25T07:36:43Z</modified>
<issued>2011-12-25T07:25:47Z</issued>
<id>tag:www.sethgunderson.com,2011://1.809</id>
<created>2011-12-25T07:25:47Z</created>
<summary type="text/plain">It&apos;s here! It&apos;s here!</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>Holidays</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>Christmas is here.</p>
<p>And I hope that you're reading this nicely tucked away and surrounded by family, friends and loved ones alike &#8211; for there is no better way to spend it.</p>
<p>Your task today is to do the following:</p>
<ul>
<li>Hug every family member or friend you see</li>
<li>Call someone you didn't get to see</li>
<li>Give presents</li>
<li>Open presents</li>
<li>Text all of your friends</li>
<li>Check your email/email your friends</li>
<li>Take photos</li>
<li>Post to Instagram (if you have an account)</li>
<li>Get an Instagram account (if you don't have one)</li>
<li>Veg out on a couch</li>
<li>Watch an NBA game</li>
<li>Or go see a movie</li>
<li>Drink egg nog (Shatto, if you're in KC)</li>
<li>Kiss under some mistletoe</li>
<li>Play in the snow (if there is any)</li>
<li>Exercise (if you really want to)</li>
<li>Eat more food than you should</li>
<li>Complain about eating all of that food</li>
<li>Play with, or try on, your gifts</li>
<li>Sleep well after such an amazingly rewarding day</li>
</ul>
<p>Merry Christmas to all my friends and family. I love you all.</p>
]]>

</content>
</entry>
<entry>
<title>Someone Got Ripped Off.</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/12/someone_got_rip.html" />
<modified>2011-12-19T16:55:46Z</modified>
<issued>2011-12-19T16:48:22Z</issued>
<id>tag:www.sethgunderson.com,2011://1.808</id>
<created>2011-12-19T16:48:22Z</created>
<summary type="text/plain">Lameness exposed!</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>WTF</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>If Nissan paid for this "Research Poll" on Facebook, then I think they should get their money back. Unless, of course, they REALLY do want to know if someone's opinion of Nissan is "Yes", "No" or "Not Sure."</p>
<p><img alt="Nissan.png" src="http://www.sethgunderson.com/images/blogpost/Nissan.png" width="281" height="167" /></p>]]>

</content>
</entry>
<entry>
<title>Sometimes.</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/12/sometimes.html" />
<modified>2011-12-19T01:17:08Z</modified>
<issued>2011-12-19T01:05:00Z</issued>
<id>tag:www.sethgunderson.com,2011://1.807</id>
<created>2011-12-19T01:05:00Z</created>
<summary type="text/plain">No words come to mind. Some times.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>All About Seth</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>As I'm sure you've noticed, I haven't written in a while. There's no real reason as to why, though. Some times I'm not as inspired as I want to be. Some times work thinsg are crazy. Some times I relish my free time. And some times &#8211; rather, most times when I haven't posted &#8211; I don't have much to say.</p>
<p>Which sucks, because I do like to talk and what-not.</p>
<p>Today, I also don't have much to say. But I've been missing throwing words up on this website. So, instead of seeing a terribly funny/witty and/or a more-than-likely-way-too-personal excerpt from me, I present to you cows that enjoy listening to jazz.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/lXKDu6cdXLI" frameborder="0" allowfullscreen></iframe></p>
<p>PS - I love writing. I promise I'll try to bore you with it more in the not-so-distant future. In the mean time, you can enjoy my random musings on <a href="http://twitter.com/sethyg">Twitter</a>, Instagram (@sethyg or visit <a href="http://ink361.com/#/users/6544062">my profile on Ink361.com</a>) and some photos on <a href="http://pinterest.com/sethyg/">Pinterest</a>.</p>]]>

</content>
</entry>
<entry>
<title>Cheers to John Lewis</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/11/cheers_to_john.html" />
<modified>2011-11-21T18:57:21Z</modified>
<issued>2011-11-21T18:55:39Z</issued>
<id>tag:www.sethgunderson.com,2011://1.806</id>
<created>2011-11-21T18:55:39Z</created>
<summary type="text/plain">Good commercials will always win in my book.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>Holidays</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>I sincerely wish most, if not all, holiday advertisements were this good.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/pSLOnR1s74o" frameborder="0" allowfullscreen></iframe></p>]]>

</content>
</entry>
<entry>
<title>The You of A?</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/11/the_you_of_a.html" />
<modified>2011-11-20T15:23:07Z</modified>
<issued>2011-11-20T14:56:15Z</issued>
<id>tag:www.sethgunderson.com,2011://1.805</id>
<created>2011-11-20T14:56:15Z</created>
<summary type="text/plain">The You of A?</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>Advertising</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p><img class="blogpostborder" alt="Senior Walk" src="http://www.sethgunderson.com/images/blogpost/SeniorWalk.jpg" width="184" height="245" />I'm going to let everyone in on a big secret &#8211; I'm from Arkansas.</p>
<p>I know it's shocking, but you're just going to have to get over that for now, because I have something else I want to say &#8211; I went to the University of Arkansas.</p>
<p>Yes, it's true. Now, you're probably thinking one of the following:</p>
<ol>
<li>But Seth, you're so smart, how is that possible?</li>
<li>Ahhhhhh! That explains a lot.</li>
<li>Why in the heck are you telling me this?</li>
</ol>
<p>I'll skip the first two and go straight to the third. The reason I tell you this is because I love my state and I love the University of Arkansas. When I can, I go back to see my old professors and talk to journalism classes. When I'm in town, I try to go to sporting events (and buy snacks). When I'm not in town, I watch the games on TV or on the internet.</p>
<p>Whenever there's a college sporting event on TV, each school usually plays a commercial about themselves. This year, the University of Arkansas debuted a new commercial about the <a href="http://campusmaps.uark.edu/361.php">Senior Walk</a> &#8211; a series of sidewalks that displays the names of all who ever graduated at Arkansas (etched into the concrete). It's a great tradition that the school has and it's something my family can share. My grandfather's name is there, my father's name is there and <a href="http://www.sethgunderson.com/images/blogpost/SeniorWalk_sg.jpg">my name is there</a>.</p>
<p>Here's the commercial:</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/IDQpk5ryWnE" frameborder="0" allowfullscreen></iframe></p>
<p>For all the love I like to give the University, and while the idea of this commercial is spot on, <em>everyone knows that one guy isn't responsible for chiseling in the names of everyone who graduated</em>. I mean, when the camera pulls back to "reveal" what the guy was doing (the 0:13 mark), you can clearly see the squares around each letter that was PRESSED into the sidewalk (<a href="http://campusmaps.uark.edu/345.php">the letters are actually placed and pressed by machine called Senior Sand Hog</a>). If you're going to fake this, why not show the names near the base of Old Main where they used to be hand-written?</p>
<p>I know, it's splitting hairs, but it just doesn't scream authentic when the camera bounces at :09 because the slab of concrete is probably in a studio somewhere.</p>
<p>I love the University of Arkansas and I love the idea of the spot, I just think there are a few things that it could've done better.</p>]]>

</content>
</entry>
<entry>
<title>My Brother and the 1%</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/11/my_brother_and.html" />
<modified>2011-11-03T20:00:12Z</modified>
<issued>2011-11-03T19:58:02Z</issued>
<id>tag:www.sethgunderson.com,2011://1.804</id>
<created>2011-11-03T19:58:02Z</created>
<summary type="text/plain">My brother and the 1%.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>Family/Friends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>If you follow my brother on Facebook, you've probably seen him post this video 17,000 times.</p>
<p>If you haven't, I'm going to post it here because it's pretty funny and I'm proud of his work.</p>
<p>Now, if someone could really explain what this whole 1% and 99% thing is and what is the desired outcome. Le sigh.</p>
<p><iframe src="http://player.vimeo.com/video/30413580?portrait=0&amp;color=c9ff23" width="549" height="309" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe></p>]]>

</content>
</entry>
<entry>
<title>The Power of Word</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/10/the_power_of_wo.html" />
<modified>2011-10-27T04:48:19Z</modified>
<issued>2011-10-27T04:48:01Z</issued>
<id>tag:www.sethgunderson.com,2011://1.802</id>
<created>2011-10-27T04:48:01Z</created>
<summary type="text/plain">Words.</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>All About Seth</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>A word can start a conversation.<br />
A word can end a conversation.<br />
A word can make you laugh.<br />
A word can surprise you, console you, haunt you.<br />
A word can comfort you.<br />
A word can be advice.<br />
A word can anger you, please you, stop you dead in your tracks.<br />
A word can make dreams.<br />
A word can deliver news.<br />
A word can alert you, build you up, make you feel loved.<br />
A word can be happy.<br />
A word can be sad.<br />
A word can criticize you, adore you, compare you.<br />
A word can be aloud, whispered, shouted.<br />
A word can bring joy.<br />
A word can be ignored.<br />
A word can be funny, playful, beautiful.<br />
A word can mislead.<br />
A word can reinforce.<br />
A word can shape, fill, remember.<br />
A word can be young, old, ancient, new.<br />
A word can make you stay longer.<br />
A word can say no.<br />
A word can be simple.<br />
A word can be complex.<br />
A word can startle.<br />
A word can transfix.<br />
A word can divide.<br />
A word can believe.<br />
A word can overcome.<br />
A word can be freeing.<br />
A word can be damning, hateful, mistimed.<br />
A word can turn off lights.<br />
A word can give you the giggles.<br />
A word can warm you on a cold day.<br />
A word can be love, show love, or take love away.<br />
A word can bring the house down.<br />
A word can be a secret.<br />
A word can be on everyone's mind.<br />
A word can echo and sing.<br />
A word can be silent.<br />
A word can tell stories.<br />
A word can ruin.<br />
A word can be overused, cliché, trite.<br />
A word can be just a word.<br />
A word can be hopeful, meaningful, metaphor.<br />
A word can make a difference.<br />
One word can.<br />
And so much more.</p>
]]>

</content>
</entry>
<entry>
<title>Ghost Rider Movie Poster Contest</title>
<link rel="alternate" type="text/html" href="http://www.sethgunderson.com/archives/2011/10/ghost_rider_mov.html" />
<modified>2011-10-22T14:26:53Z</modified>
<issued>2011-10-22T14:26:03Z</issued>
<id>tag:www.sethgunderson.com,2011://1.801</id>
<created>2011-10-22T14:26:03Z</created>
<summary type="text/plain">Design a poster for Nicolas Cage!</summary>
<author>
<name>Seth</name>
<url>www.sethgunderson.com</url>
<email>seth@sethgunderson.com</email>
</author>
<dc:subject>Funny, Ha Ha</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.sethgunderson.com/">
<![CDATA[<p>I'm a busy man. So busy, usually, that I barely have time to breathe properly. Which means that when I'm not designing really cool things for my clients at Sullivan Higdon & Sink, I'm probably sleeping or eating or something else necessary to living. It means that I don't do extra projects. No freelance. No favors for friends. Nothing.</p>
<p>But every so often a design contest perks my ears. This morning was one of those times. I only had 5 minutes to spare (remember, I'm busy. See above). But the result was amazing.</p>
<p>"<a href="http://www.thespiritofvengeance.com/">Ghost Rider<sup>TM</sup>: Spirit of Vengeance</a>" is coming February 17, 2012, and now <a href="http://www.faceofthefan.com/ghostriderspiritofvengeance/">you have a chance to design <del>the</del> A poster for the movie</a>.</p>
<p>I'm a sucker for these types of contests. Sadly, my track record isn't good. None of my posters for the "Resident Evil: Apocalypse" poster contest even made the final five (<a href="http://www.sethgunderson.com/images/blogpost/re2-1.jpg">Poster 1</a>, <a href="http://www.sethgunderson.com/images/blogpost/re2-2.jpg">Poster 2</a>, <a href="http://www.sethgunderson.com/images/blogpost/re2-3.jpg">Poster 3</a>).</p>
<p>But this time, I'm a shoe-in. It's a shame fans don't get to vote on entries.</p>
<p><img alt="GhostRider_1.jpg" src="http://www.sethgunderson.com/images/blogpost/GhostRider_1.jpg" width="395" height="600" /></p>
<p><img alt="GhostRider_2.jpg" src="http://www.sethgunderson.com/images/blogpost/GhostRider_2.jpg" width="395" height="600" /></p>
<p><img alt="GhostRider_3.jpg" src="http://www.sethgunderson.com/images/blogpost/GhostRider_3.jpg" width="395" height="600" /></p>
<p>I would <a href="http://www.faceofthefan.com/ghostriderspiritofvengeance/">encourage you to enter</a>. But, really, you've already lost.</p>]]>

</content>
</entry>

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