Say again?

When I heard the Big Three were in financial trouble, I must say that I was a little shocked. I can't say that I support any of the three companies, but I know a great many people that do. Sure, sure, they're making vehicles that aren't being purchased as much in the past, but that's just people being afraid that gas prices will magically go back up at some point in the future. Bah!

If anything, their advertising MUST be helping. Take this Chevy Traverse commercial, for example. Chevy is obviously reaching out to the Lord of the Rings crowd (because nothing screams minivan/SUV like a minotaur), and I can't blame them. Surely this will sell some cars, right?

Maybe Chevy is onto something here. I mean, Honda did something similar a while back.

+ original post date: November 22, 2008 08:38 AM
+ categories: Advertising, WTF


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Here's a lovely Honda ad:

The spoofs are better (like all car ads):

+ author: Alistair Tutton
+ posted: November 24, 2008 11:48 AM

i saw this on TV, and wondered how it happened.

+ author: shaun Crockett
+ posted: November 24, 2008 12:31 PM

Hey it was Toyota that started the trend. Remember the WoW one?

There must be more geeky brand managers out there in the automotive client side than we expected.

+ author: Bruno
+ posted: November 24, 2008 06:57 PM

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