In JulyToday, it was revealed that the newly relocated Seattle Supersonics team, that landed in Oklahoma City (yes, Oklahoma City), will be called the Thunder. They also revealed the team's logo and colors – Blue and Orange ... and Red ... and Yellow. Yes, four team colors. And don't think for a second that there won't be White home jerseys, because there will be.
To make things even odder, the logo does nothing to support the team name of Thunder. Well, I mean, unless you read the giant word that says "Thunder." But, I guess it's a bit difficult to show what Thunder is, right? Seeing that you don't really SEE thunder, you just hear it.
What about lightning? A search for "thunder" on istockphoto gives you many pictures of lightning – so clearly it's an okay choice. I suppose they can't really go down the lightning route since the Golden State Warriors already use lightning in their entire brand.
The thing that irks me is that the logo design is awfully poor, in my opinion. Here was OKC's chance to show the world that they were legit, that they deserved an NBA franchise. And the best they could come up with is a four-color team brand and a logo with the word "Thunder" that sits over a tortilla shield that the letters OKC were just thrown upon?
+ original post date: September 3, 2008 10:36 PM
+ categories: Sports