The OKC Thunder!

The new Oklahoma City Thunder logo... isn't very good.In JulyToday, it was revealed that the newly relocated Seattle Supersonics team, that landed in Oklahoma City (yes, Oklahoma City), will be called the Thunder. They also revealed the team's logo and colors – Blue and Orange ... and Red ... and Yellow. Yes, four team colors. And don't think for a second that there won't be White home jerseys, because there will be.

To make things even odder, the logo does nothing to support the team name of Thunder. Well, I mean, unless you read the giant word that says "Thunder." But, I guess it's a bit difficult to show what Thunder is, right? Seeing that you don't really SEE thunder, you just hear it.

What about lightning? A search for "thunder" on istockphoto gives you many pictures of lightning – so clearly it's an okay choice. I suppose they can't really go down the lightning route since the Golden State Warriors already use lightning in their entire brand.

The thing that irks me is that the logo design is awfully poor, in my opinion. Here was OKC's chance to show the world that they were legit, that they deserved an NBA franchise. And the best they could come up with is a four-color team brand and a logo with the word "Thunder" that sits over a tortilla shield that the letters OKC were just thrown upon?

Le sigh.

+ original post date: September 3, 2008 10:36 PM
+ categories: Sports


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This is a joke, right? Wow. And I thought the Naturals' logo was bad.

+ author: TG
+ posted: September 4, 2008 01:13 AM

I wonder if they realize it actually reads "THUNDER OKC". And why is "THUNDER" such a tall, thin font? And why 2 bolts? And why the offset ball? There's So much not to like here.

If they can't make it in Oklahoma, they can easily transition to KC... just delete the "O"

+ author: Kyle
+ posted: September 4, 2008 12:08 PM

dude. the warriors mascot is naaaamed thunder. there is no defending this. there is no point in even dissecting the awfulness that is the logo or the colors is such a moot point.

le sigh indeed.

though i guess the good thing is the local fox sports will prob pick up the games for you guys no?

+ author: Thomas
+ posted: September 5, 2008 11:53 PM

For the record, I never got off my ass and threw my hat in the ring for the logo and uniform design for the Thunder.

If I had, I can guarantee you that they'd still have this logo because they wouldn't have chosen mine.

+ author: Jeremy Fuksa: Creative Generalist
+ posted: September 7, 2008 10:17 PM

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