I think I’m a pretty modest person. I think that because I’m not one to overly shill my agency’s work. Sure I might toot my own horn from time to time (anyone else think that’s a weird thing to say... tooting your own horn... isn’t there a rumor that Marilyn Manson had a rib removed to do just that?), but overall, while being proud of my, and my agency’s, work, I usually let the work speak for itself.
Some work that has recently spoken for itself in the past few years is the Shatto packaging that SHS has produced. It’s been written about several times, appeared in Communication Arts and garnered several awards for it’s simplistic design.
This great work wouldn’t have come about without the passion that the Shatto family has. Now that I’m beginning to work on the account, Matt Shatto invited me and Todd out to see cows, their farm and how they bottle the milk.
Spending several hours on the farm, I felt as if I were in an episode of Mr. Rogers’ Neighborhood. We walked in the fields with the cows, petted some calfs, mixed some feed and even milked some cows.
The greatest thing about this client and the work is the product itself. Shatto milk isn’t an inexpensive item to shop for. Aside from the $1.50 in glass deposit (which some consumers are swallowing to collect the bottles), one half gallon is approximately as much as a full gallon of plastic-jug milk. Last month, I decided to give it a shot.
I’ll be honest with you, I don’t want to ever have plastic-jug milk again. In fact, when I went to the store a few weeks ago to get more milk, all that was left was whole milk. Whole. I don’t think I’ve had whole milk in about 10 years, usually, just the thought of it makes me gag. Everything else I had tried from Shatto was good, so I gave this a shot, too. I wasn’t disappointed. Their milk is so fresh and good, the whole milk almost tasted sweet.
If you live in the Kansas City area, I cannot suggest a finer local product. Try it if you can, you won’t be sorry. President Bush even enjoyed a glass with the Shatto’s recently... if THAT’S not one hell of an endorsement.