When taking a survey today, I encountered the following usability issue:
Okay, I’ll take some of the blame for not comprehending the question completely... but there’s a bigger issue going on here. As users gain experience on the internet, they’re learning something we call web standards.
A standard in the tangible world would be like knowing you can drive when the light is green, or having to push the up or down button to call the elevator. In other words, things that you do but don’t have to think about doing.
On the web, standards are knowing to click an underlined link to go to another web page, or knowing how to correctly fill out an online form.