Isn’t That Obvious?

When washing my face this morning, I noticed that my Target brand Deep Clean Cream Cleanser (compare to Neutrogena Deep Clean® Cream Cleanser) had the following phrase on the front of the bottle:

Won’t Clog Pores

First off, if we’re comparing to the Neutrogena brand, then we shouldn’t be worried about this cleanser clogging pores (because the Neutrogena one doesn’t clog pores, either). Unless, in our comparison, we actually do find out that the difference is that the Target brand does clog pores. But even then, tell me something, who purposefully goes out and looks to buy a face cleaning product that actually clogs pores? That’s right, no one. So why does Target think it’s neccessary to put that on the tube? I don’t know why, but then I started to think about what other things Target might sell one day, and what it might say on the package...

Target Toothbrushes (Compare to Oral-B): Won’t Make Teeth Dirty

Target Facial Tissue (Compare to Puffs): Won’t Allow Snot To Hit Your Hands

Target Vacuums (Compare to Hoover): Won’t Spit Dirt On To Your Floor

Target Condoms (Compare to Trojan): Won’t Get Girl Pregnant (99% Of The Time)

Target SUV (Compare to Jeep): Won’t Drive Under Water

I might have a future in marketing!

+ original post date: February 18, 2006 01:34 PM
+ categories: Advertising, WTF


(comments rss feed)

This reminds me of the Wichita airport's "Someone near Kansas City had mites, so fly from Wichita, you won't get mites here" claim.

+ author: ScooterJ
+ posted: February 18, 2006 05:10 PM

Uh... heh... funny Scott. That's probably actually a part of an ad campaign that migrated into their PR campaign. I re-designed that site last summer and they launched it with a campaign to try and prevent people from driving 6 hours round-trip to fly out of KC rather than Wichita. I guess it got you wondering?

+ author: seth
+ posted: February 18, 2006 05:22 PM

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