How To Prepare Your Podcast RSS for iTunes

I know, I know. I said I wasn't going to post on here anymore. But I really wanted to get this post up because it's an important one. I just updated the RSS feed for American Copywriter – in hopes that it will update our iTunes page for us – and it was a small, and sort of tedious, process. For those of you who want to get your podcast into iTunes (because it now supports podcasts), then here's how you do it.

First Step is to get your RSS feed all prepared for iTunes. In addition to all of the tags that you should be using (see RSS 2.0 specs), Apple has introduced many iTunes-specific tags to help populate their podcasting directory. Why they couldn't just leverage the standard RSS tags is beyond me. You can either follow all the super detailed specs from this pdf, or just take notes about the new tags below.

Channel-specific tags:

Item-specific tags:

That's about all there is to it. In the RSS for American Copywriter (please don't subscribe to that, it's our Feedburner xml file), you can see how I separated the iTunes tags from everything else. Not that you have to do that, it was just easier to read and cleaner that way.

Second Step, go into the iTunes Publish a Podcast Screen and submit your RSS feed.

That should about do it. Good luck.

+ original post date: June 28, 2005 03:33 PM
+ categories: Web Stuff


(comments rss feed)

According to Apple and the feedvalidator.org site, you need to use HH:MM:SS for duration always. So if your show is 45 minutes long, you still need to make it 00:45:00 and lead off with the double 0's. Not doing so makes your feed invalid.

+ author: Patrick Melton
+ posted: July 3, 2005 12:50 PM

Thanks Patrick. Looks like the shortened version will work, but may not be valid. Moral of the story, use the whole version.


+ author: Seth
+ posted: July 3, 2005 01:17 PM

post a comment



 Remember Me?

* (you may use HTML tags for style)

* Denotes required field