Feeling Lost?

I wish that Lost wasn't already over for the season, but someone has earned themselves a cookie. A BIG cookie, at that. Why? Easy, because there is now a Lost Season Two Teaser online.

It's not as simple as me just giving you the link. I mean, what's the fun in that? No, no. In true Lost fashion, this was an uncovered secret and a brilliant marketing effort by the Lost team over at ABC.

In the same way that the television show started off with Oceanic Flight 815, so does our quest for the Season Two Teaser.

  1. Head on over to
  2. In the boxes at the bottom of the page - the ones that look like drop-downs - starting with the Adult (18-64) blank, let's enter Hurley's favorite code... 4, 8, 15, 16, 23, 42 (Enter 4 in the first box, 8 in the second one, etc.). Now click "Find."
  3. Now you'll see the interior of the plane, as if you were going to choose where you sit. Again, Hurley's code get's us where we want to go. At the bottom, where the aisle rows are, click the following numbers in sequence: 4, 8, 15, 16, 23, 42.
  4. Sit back and enjoy.

Eventually you'll end up at (notice that 815 are next to each other in the flight number, duh), which I imagine will be built out in more depth at a later time.

Also... go click around on the seats in the seating chart. Click everywhere, certain combinations make some seats turn green. When one does turn green (or red), click it and you'll see some cool stuff. Some last longer than others, have patience.

One more thing... on the home page there is some hidden text... this is what it says:

If anyone should find this message, please get word to Sandra Rafflethorpe of Palm Avenue in Lewiston, Idaho that her sister, Sally is alive and stranded on an island somewhere in the South Pacific. Please send help soon. Things are bad. And they're getting worse...

Robert D. West, of Santa Barbara, California, USA survived a horrific plane crash and is stranded on an island somewhere Northeast of Australia and Southwest of Hawaii. In the event that I am never found, please forward word of my fate to parents, Mr. and Mrs. John West, of Tucson Arizona. Thank you.

This is a great and fun marketing strategy for die-hard fans like myself. Very intelligent.

+ original post date: May 31, 2005 05:43 PM
+ categories: Advertising, Television, Web Stuff


(comments rss feed)

While I don't know what "Lost" is, what you describe sounds a lot like the online teaser campaign for "The DaVinci Code" in 2003. It involved online puzzles, numerous well-faked web sites, a phone call, fake server error messages, and even the presence of mind to do a whois lookup in order to reach the end of the puzzle.

+ author: scooterj
+ posted: June 25, 2005 08:10 AM

what fun! why didn't they show that at the end of the last episode? what would be the point of this elaborate teaser though, right? how did you figure all that out? i just realized that that oceanic 815 has the numbers in hurley's lotto winning numbers. i'm sure you realized this too. d'oh. man, i'm so hyped for season 2. why can't we just fast forward???

+ author: barrie
+ posted: June 25, 2005 08:11 AM

I didn't watch Lost during the season, but wanted to. Now, I've got the DVR set to tape all the shows over the summer so I can add yet another TV show to my list of things to watch during the Fall and Spring.

And I wonder why I'm fat? I'm at home watching addictive TV shows instead of being at the gym or outdoors.

Americans should start suing TV companies for their obesity problems instead of McDonald's.

+ author: nelson
+ posted: June 25, 2005 08:11 AM


ya know, they have tv's at gyms. it's not that hard.

side note: i'm sick of overweight people blaming tv and fast food for their problems. maybe people should start suing their own mouths instead. sorry to be so blunt, but no one's forcing you to eat twinkies and doritos.

+ author: barrie
+ posted: June 25, 2005 08:12 AM

That's So cool! Okay, once you get to, look at the yellow box. Click and drag the grey rectangle. IT'S AWESOME!!!!

+ author: Anonymous
+ posted: June 25, 2005 08:12 AM

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